Seniors will get 8% off purchases at participating merchants |
From tomorrow, Aug 28, until Sept. 10, seniors holding JoyYou cards will receive a $8 cash rebate for every $100 they spend at participating merchants, for a total of no more than $800 per user.
The “828 JoyYou Fest” celebrates the full transition
to the use of the JoyYou cards by those aged 60 and above as of last Sunday.
The MTR Corporation said a total budget of of $8.28 million has been set aside for the promotion.
Cardholders can collect their rebate by tapping
their cards via the Octopus mobile app or at Octopus Service Points starting
this Saturday.
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Over 60 participating merchants -- including popular
names like Café de Coral and PARKnSHOP -- will also offer flash bargains geared
towards the elderly at more than 3,500 selected outlets.
The MTR Corporations said the campaign is in recognition
of the elderly’s contribution of $2 billion in retail consumption each month,
and is aimed at boosting consumer spending.
By the last quarter of the year, Octopus plans to
launch a virtual JoyYou card that can be used on smartphones and smartwatches, to
further boost spending among seniors.
The promo could be held annually, depending on the
results of the initial event.
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