Noted Filipino design consultant speaks at seminar for OFWs

By Ellen Asis

A new level of pushing a business idea was tackled at a seminar for Filipino domestic workers held at the Consulate on May 13, with famous design and brand managing consultant Chris Dingcong as guest speaker.

A total of 79 Filipino migrant workers attended the seminar where Dingcong told them of “The Importance of Design in Business.”

According to Dingcong, design plays an important role in connecting a business with people, and branding provides the competitive edge in driving business growth.

Design and brand managing consultant Chris Dingcong is joined by Deputy Consul General Roderico Atienza ang seminar participant for a photo.

Dingcong, the founder and managing director of Springtime Limited, a Hong Kong-based brand consultancy company, counts among his creations the MTR Corporation signage system maps, and many other high-profile projects.

He told the OFWs branding is primarily important in a business because it is “a way of talking to the customer or target market.” But the brand becomes valuable and meaningful only if it is aligned with the company’s identity core, mission, vision, values and brand story.

He said branding creates awareness. It is what tempts the mind of the target customer, and once they become fully aware of the product, the experience could be akin to personal encounter.

But creating a brand does not just involve a light bulb moment. It is a process that takes time,  research, strategy formation, and a creative expression to create and design a logo.

Chris Dingcong

He encouraged participants to be impressive and innovative when they create a design for their business, and use hypothetical branding application. He also advised participants that when they start planning a business they should also think of a business name, and how to create packaging and leaflets that will make it easier for them to communicate to people in their target market, and who they are as a business.

Dingcong was introduced to the audience by Deputy Consul General Roderico Atienza who said the seminar provided a new learning experience to participants, and would be a big help should they decide to start a business back homeThe seminar was a collaborative work of the Consulate and Wimler HK Foundation.

To get information on the Consulate’s upcoming seminars, like their Facebook Page,  Philippine Consulate General.