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| Still from an iconic scene in the video |
Philippine Airlines (PAL), the
country’s flagship carrier, is receiving widespread accolades for its new
safety video written and filmed in telenovela format, and showcasing some of
the Philippines’ top tourist attractions.
View the much talked-about
promotional video dubbed #PALSafetynovela here: https://www.youtube.com/watch?v=2UkTBuEx-ek
The video uses the Filipinos’
penchant for warching telenovelas to make instructions for in-flight safety procedures
more entertaining and riveting to its passengers.
The video which is set in some
of the breathtaking places in the Philippines such as the perfectly-shaped Mayon
Volcano, the chocolate hills of Bohol, white-sand beaches and lush farmlands,
is now showing onboard PAL’s first A350-1000 and will be played soon in all its
aircraft within the month.
Since it was uploaded on YouTube
on Dec 31, 2025, the video has garnered nearly 2 million views, more than
20,000 likes and over 1,500 comments which have been nearly all favorable.
Here are some of the comments:
“Passengers usually ignore inflight
safety videos but this will really get eyes glued on screen because of how original
the concept is for safety videos. Clever way to educate passengers!”
“PAL should seriously consider a 10-year
series where, every year, people will surely choose.”
“(Heart emoji) Philippine Airlines just to see what
will happen in the next episode.”
“The fact that there is such a dramatic
scene but everyone is wearing life vests is hysterical.”
“I love how this safety novela
unapologetically leans into one aspect of Filipino culture - DRAMA! Good job!
It's unique, definitely, and well produced.”
“This was soooo good because it
wasn't too artsy (not that it needed) or anything fancy. The fact that they
even fitted the exact plane seats in an old house (instead of people imagining
it) adds more fun to it. THE LIFEVEST TEAR WAS THE BIG WINNER. Kudos to
everyone! I wish they would refresh this with more sequel of these more
frequently - but I do know this takes time and money so I'm still a happy one.”
“PAL is doing better at
showcasing our country’s culture and tourist attractions than our Department of
Tourism (laughing emojis).
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| Two main protagonists confront each other with Mayon Volcano as backdrop |
“Whoever proposed and wrote
this definitely DESERVES A RAISE! Absolute Cinema (handclapping emoji)
“It's so clever that when the
flight attendant tells the audience "please ask a cabin crew member for
assistance" the actress behind her interrupts her and asks for assistance”
“This might well be the best
safety video I've ever seen in my life! Well done Philippines from Turkey!”
“The oxygen scene is precious. No safety briefing has more twists
than this!!! This is as unique as it gets! Filipino humor has no comparison.
And the music, the music! I bet no safety video has shed more tears and stomach
pain from laughing at the same time!”
“Tawang tawa ako nung umilaw
yung light nung life vest nung nabasa ng mga luha ni Diego” laughing emojis. (I
laughed so much when the life vest lit up when it got wet by Diego’s
tears).
“PAL THIS IS ABSOLUTE CINEMA”
“As a Filipino, this catches
attention, shows the latest safety, and shows how beautiful our country is. I
really thought that an airline won't include or mention the powerbank and
loosening of seatbelt, but here we are. Proud
na proud ako sa aking bansa! :) (I am so proud of my country)”
What do you think?